Mature Wine Branding and Packaging
For this project I was tasked with creating a fictitious beverage brand. I had to create a brand identity, design packaging, come up with a creative narrative, original copy and design an advertising campaign. I created a wine brand centered around being healthier and only including natural sugars and sweeteners. I named the brand mature wine because it is a term used to describe grapes when they’re ready for drinking. Which is why I included grapes as a brand asset within my design.
