Olympics Branding and Packaging
This assignment was to create branding for the Olympics hypothetically being in my hometown. I had to market towards people excited about sports as well as people with pride for their culture. The brand identity needed to represent the competition of sport and be influenced by my hometown. I got the inspiration for my logo from a park in my neighborhood. The same leaf is used throughout signs around the park. I wanted to incorporate images in my designs so I made them monochrome using Photoshop to match the branding.
