Type Hair care design and branding
The purpose of this project was to come up with a brand, understand the target audience, establish brand equity, cohesiveness, shelf presence, and implement visual coding. We were tasked with creating a logo, competitors’ audit, packaging, a static website or app, and a digital or print ad.
I designed hair products; shampoo, conditioner, hair oil, and hair mask. I designed the products keeping in mind men and women with wavy to curly hair while also executing visual coding for the different ingredients and hair textures.
I designed hair products; shampoo, conditioner, hair oil, and hair mask. I designed the products keeping in mind men and women with wavy to curly hair while also executing visual coding for the different ingredients and hair textures.
